Alice: Onboarding & Best Practices Guide

Alice: Onboarding & Best Practices Guide Alice: Onboarding & Best Practices Guide Alice: Onboarding & Best Practices Guide Alice: Onboarding & Best Practices Guide Alice Onboarding and Best Practices

Alice Onboarding and Best Practices

Overview

Alice is an AI-powered outreach solution focusing on sales and marketing enablement. It automates inbound and outbound workflows, including email campaigns, lead qualification, and CRM updates.

The Problem It Solves

• Streamlines outreach efforts by automating prospecting, engagement, and follow-up.
• Improves lead management with real-time data updates and seamless integration.

Expected Outcome

• Faster, more consistent outreach.
• Centralized lead tracking and qualification.
• Improved campaign performance through AI-driven workflows.

Estimated Time to Complete

• Setup and initial orchestration: around 1–2 hours.
• Longer-term maintenance and optimization: varies based on campaign complexity.

Prerequisites

1. User Permissions: Administrative access to the 11x platform (or an assigned 11x partner/administrator).
2. CRM Integration: Ensure your CRM is open to third-party integrations (e.g., has API access or a documented method for data import/export).
3. Valid Account Information: Confirm that your account is set up in the 11x system.
4. Basic Campaign Content: Prepare any pre-drafted emails and relevant audience segments.

Step-by-Step Instructions

1. Access the 11x Platform
   • Log in using your administrator credentials.
   • Navigate to the Alice module in the 11x dashboard.
2. Create or Select a Workspace
   • If you need additional spacing for new campaigns, request a new workspace from your admin.
   • Verify you have the correct workspace privileges.
3. Configure Credits (Initial Setup)
   • Decide on the base volume of credits (e.g., 2,000 credits) if recommended.
   • Reach out to your 11x representative for credit allocation if you manage multiple workspaces.
4. Launch a New Campaign
   • Click New Campaign and select your campaign type (Inbound or Outbound).
   • Enter relevant details (e.g., campaign name, audience, start/end dates).
5. Draft Email Content
   • Provide an email sequence within the platform or import from a pre-approved template.
   • Use relevant personalization tokens for each recipient.
6. Set Up Segmentation and Targeting
   • Define filters (e.g., job titles, industries, lead scoring) as guided by your prior CRM data.
   • Consider using narrower or broader filters based on performance.
7. Verify Campaign Settings
   • Check that your custom branding (logo, disclaimers) is correctly displayed.
   • Confirm scheduling details (days, times to send emails).
8. Activate the Campaign
   • Save as draft initially to review all settings.
   • Click Activate when ready.
   • Monitor campaign performance (email opens, replies, bounce rates).
9. Review CRM Sync
   • Open your CRM to confirm that new leads or updated lead statuses appear correctly.
   • Ensure all contact activity logs are recorded in your CRM.

Screenshot Examples

• Screenshot 1: Alice Dashboard Overview
• Screenshot 2: Segmentation and CRM Sync Settings

Troubleshooting

• Campaign Not Sending: Check if you have enough credits. If not, request a top-up.
• Low Delivery Rates: Verify your email domain setup and warm-up process.
• Automation Gaps: For incomplete lead profiles, ensure your CRM and 11x platform share the necessary data fields.
• Platform Instability: If the version of Alice has recently undergone an update, contact your 11x representative for confirmed stable releases.

Success Criteria

• Verified Outreach: Leads see consistent, on-brand emails.
• Accurate Lead Flow: CRM reflects correct statuses and updated contact records.
• Optimized Campaigns: You can evaluate open/reply rates and adjust messaging promptly.

How to Create, Configure, and Launch Campaigns in 11x

Overview

This documentation explains how to create, configure, and launch outreach campaigns within the 11x platform. You will learn how to:

• Build target audiences by filtering domains, job titles, and other criteria
• Configure email sequences and cadence
• Upload leads via CSV or use the platform’s AI-based lead sourcing
• Handle key settings to avoid campaign overlap or lead duplication

Problem it solves: This end-to-end process makes it easy to engage potential customers, track outreach, and ensure no leads are lost due to duplicate campaign enrollments.

Expected outcome: After following these steps, you can successfully create and activate a campaign that automatically sources or targets leads, sends emails, and tracks replies.

Estimated time to complete: Approximately 15–30 minutes for a basic 2-step campaign setup.

Prerequisites

1. 11x Platform Access: Ensure you have login credentials and the appropriate permissions to create and launch campaigns.
2. Connected Email Account(s): Verify you have your sending email integrated with 11x (individual user or team email if applicable).
3. CRM Integration (Optional): If your organization uses CRM integration, confirm that it is properly connected to avoid lead duplication.
4. Lead Data (Optional CSV): If you plan to upload your own contacts, prepare a CSV file with the following columns:
   • First Name (required)
   • Last Name (required)
   • Work Email (required)
   • Job Title (required)
   • Company (optional)
   • LinkedIn URL (optional)

Step-by-Step Instructions

1. Start a New Campaign

1. Log in to the 11x platform.
2. Click on Campaigns in the left-hand menu.
3. Select Create New Campaign in the top right.
   • This opens the campaign creation workflow.

(Screenshot: “campaign_create_new.png” – Example of the Campaigns page with the Create New Campaign button highlighted)

2. Define Your Audience

You can source leads in two primary ways:

2.1 Use AI-based Lead Sourcing

1. Select Find Leads with AI (often labeled “Use Alice” or similar).
2. Under Contact Details, enter any relevant filters (e.g., job titles, departments, or locations). Remember that the system uses AND logic, so adding more filters can narrow the results.
   • Examples of fields: Job Title, Keywords, Department, Seniority Level, Location
3. Under Company Criteria, you can specify:
   • Domain(s) for a target account (e.g., exampledomain.com)
   • Industry (if needed)
   • Employee headcount
4. Wait for the real-time lead count to appear. The system checks multiple data sources to compile and de-duplicate leads.
5. If the resulting lead pool is too small, remove or adjust filters. If it’s too large, consider adding more restrictive filters.

(Screenshot: “ai_filters.png” – The AI sourcing page with filtering options highlighted)

2.2 Upload a CSV of Leads

1. Prepare a CSV with at least First Name, Last Name, Work Email, and Job Title.
2. In the campaign creation workflow, select Upload CSV.
3. Map your columns to the platform’s fields (required fields have an asterisk *).
4. Confirm the mappings and proceed.

(Screenshot: “csv_upload.png” – CSV mapping screen)

3. Configure Email Sequence & Cadence

1. Scroll to the Sequence section in the middle of the campaign creation screen.
2. Decide on the number of steps (emails or LinkedIn steps) and the wait time between each.
   • For example, Email 1 → wait 2 days → Email 2.
3. Choose whether each follow-up email replies in the same thread or starts a new thread.
   • Uncheck “Reply in the same thread” if you prefer separate subject lines.
4. Optionally, add further steps (e.g. 3rd email, LinkedIn connection, etc.).
5. Review or edit the automatically generated copy (if using AI text).
   • Tip: Short and clear messaging tends to have higher engagement.

(Screenshot: “sequence_setup.png” – Editing the cadence and steps)

4. Library & Offer Selection

1. Locate the Library dropdown (often at the top right of the campaign editor).
2. Select a relevant “offer” or “messaging pack” that pre-fills pain points, proof points, or specific content matching your target audience.
3. (Optional) Edit or create a new offer in the Library to add more targeted pain points or references to relevant proof (e.g., success stories with similar companies).

(Screenshot: “library_offers.png” – Offer selection and editing)

5. Adjust Campaign Settings

Scroll to the final Settings page to configure advanced options:

1. Autopilot vs. Copilot
   • Autopilot: Emails send automatically on the set schedule.
   • Copilot: Each email will require your approval before sending.
2. Outreach Members: Ensure only the intended sender(s) are selected. If multiple team members are checked, emails might come from different addresses.
3. Daily Lead Source: Set how many new leads to pull in per day from the AI sourcing. This helps you control daily send volume and credit usage.
4. Schedule Messages: Pick the timezone, days of the week, and time range for sending.
5. Advanced Settings:
   • Limit Leads per Company: Caps how many leads you’ll add from a single company.
   • Company-Level Auto Pause: When enabled, if one person from a company replies, all further outreach to that company is paused.
   • Open Tracking: Toggle on/off to measure open rates (note that turning it off can help with deliverability).

(Screenshot: “advanced_settings.png” – The advanced settings section)

6. Save or Launch

1. Save as Draft if you want to revisit or add more steps before emails go live.
2. Launch Campaign to activate. Once launched, you typically cannot edit existing steps (feature subject to change).
3. Monitor your campaign from the Campaigns dashboard. Look for:
   • How many leads were sourced
   • How many emails have been sent
   • Open, reply, and bounce rates

Troubleshooting

Below are common issues and resolutions:

1. Leads Disappearing from a Draft

   • If leads vanish after saving in draft mode, verify that
     • The same leads are not already enrolled in another active campaign.
     • Company-Level Auto Pause or Limit Leads per Company is not filtering them out.
     • Your CSV leads do not already exist in your CRM and are blocked by duplication rules.

2. No Leads Found Despite Filter

   • Loosen your filters (remove excessive job titles, reduce location constraints, remove seniority filters).
   • Check for domain misspellings and ensure your domain (e.g., exampledomain.com) matches your target company.

3. Incorrect Email Sender

   • Verify the Outreach Members setting to confirm correct sender assignment.

4. Unable to Edit an Active Campaign

   • As of the current release, you cannot modify steps in an active campaign. This is planned as a future enhancement.

5. CRM Sync Issues

   • Ensure your integration is configured properly.
   • Confirm that leads aren’t blocked or flagged by your CRM’s duplication or assignment rules.

6. Login or Access Errors

   • Reset your password if necessary.
   • Contact your system administrator for permission checks.

Warning signs: Repeated zero-lead results, leads vanishing from one campaign, or unexpected unresponsiveness could indicate an integration or filter setting problem.

When to seek additional help:

• If the above steps do not resolve your issue.
• If you suspect a platform bug or see unexpected error messages.

Success Criteria

1. Confirmed Leads in Your Campaign:
   • Review the campaign dashboard to see your leads populated.
2. Emails Successfully Sent:
   • Verify that the first email was delivered soon after activation.
   • Check your sent folder or CRM activity logs (if integrated).
3. Replies are Properly Routed:
   • Ensure that any replies appear in your designated inbox.
   • Follow up promptly if a lead expresses interest.
4. Trackable Outcomes & Next Steps:
   • Use open/click/reply rates to refine your messaging.
   • Consider separate campaigns for different segments, ABM accounts, or events.

By following these guidelines, you can confidently launch successful outreach campaigns in the 11x platform, troubleshoot common issues, and scale your efforts to reach new leads and engage existing prospects more effectively.

Setting Up and Using 11x for Multi-Channel Outbound

Overview

11x is an AI-powered platform designed to help teams engage prospects across multiple channels, including email and LinkedIn. By following these steps, you can create automated campaigns that personalize messages at send time and dynamically adjust your outreach based on the latest lead data.

Problem It Solves

• Automates outbound reach across email and LinkedIn
• Personalizes messages with current information
• Provides a central location to manage sequences and campaigns

Expected Outcome

• Fully configured multi-channel campaigns using 11x’s AI agents
• Automatic synchronization of leads and engagement data
• Streamlined process for ongoing lead nurturing

Estimated Time to Complete

• Approximately 15–20 minutes

Prerequisites

• Active 11x account with the ability to create campaigns
• Basic LinkedIn account for sending connection requests and direct messages
• (Optional) HubSpot or another CRM integration if you require bi-directional sync
• Relevant list of target leads or criteria for lead generation

Step-by-Step Instructions

1. Connect Your LinkedIn Account

1. Log in to your 11x dashboard.
2. Go to Settings > Integrations.
3. Select LinkedIn from the list of available integrations.
4. Click Connect LinkedIn and follow the prompts to sign in to your LinkedIn account.
5. Grant 11x the permissions it needs to send connection requests and direct messages on your behalf.

Verification: After connecting, you should see a confirmation message in 11x.

(Image Reference: “LinkedIn-Integration-01.png”)

2. Create or Modify a Sequence

1. In the 11x main dashboard, click Sequences.
2. Select New Sequence (or open an existing sequence to add LinkedIn steps).
3. Define the sequence name and objective (e.g., Cold Outreach, Re-Engagement).
4. Add an Email step; include personalization tokens if desired.
5. Click Add Step to insert your LinkedIn outreach.
   • Choose Connection Request (up to 250 characters) or LinkedIn Message (available only once a connection is established).
6. Set delays, such as “Wait 2 days” before the next step, to avoid spamming prospects.
7. (Optional) Add additional steps (e.g., phone calls if you have another 11x digital agent or inbound triggers).

Verification: Each step will appear in chronological order.

(Image Reference: “Sequence-Creation-02.png”)

3. Personalize Messages with AI (Alice)

1. Enable AI-driven personalization by checking the Use AI Research box in your Email or LinkedIn step.
2. Configure your targeting details (e.g., job titles, industry) so the AI can pull relevant details.
3. Before saving, do a Preview of a personalized message to see how AI references recent news or data.

Verification: Any mention of recent events (company funding, job changes) should show up in the preview.

(Image Reference: “AI-Personalization-03.png”)

4. Activate Your Campaign

1. Click Save to finalize the sequence.
2. Review settings such as lead volume and daily limits.
3. Click Activate to start sending the sequence.
4. Monitor responses and engagement data in the Analytics tab.

Verification: Once activated, you should see real-time stats on open rates, reply rates, and LinkedIn connection acceptances.

(Image Reference: “Activate-Campaign-04.png”)

5. Handling Lead Recycling and Re-Engagement

1. If you wish to re-target the same lead after a completed campaign, note that starting a new campaign with that lead may consume additional credits.
2. To continue a conversation without extra credit usage, re-enroll leads before the sequence fully closes (e.g., during the final step).
3. (Optional) Export or sync to your CRM if you want to manage the lead re-enrollment there.

Verification: Check the Leads or Contacts section to confirm whether the lead is still active in the current sequence.

Troubleshooting

• LinkedIn Connection Errors: Make sure you have an active LinkedIn login session. Basic LinkedIn accounts are supported. InMail integrations are currently unavailable.
• Lead Recycling Confusion: Remember that leads re-inserted into a new campaign could affect credit usage. Review your campaign setting or contact 11x support if you have questions around credit counts.
• Email Deliverability or Performance Issues: Ensure your domain is verified and your daily send limits are set properly. If you experience slow performance or missing data, log out and back in, or contact support.
• CRM Sync Discrepancies: Check if your CRM is configured for bi-directional data flow. Confirm you have the necessary permissions to write data back to the CRM.
• Platform Support: All users on standard plans and above have access to live chat and white-glove setup assistance. If you need advanced custom agent configurations, schedule an onboarding call with the 11x Customer Success team.

Success Criteria

• Confirmed Integration: LinkedIn connection is authorized and functioning (test by sending a message to a colleague).
• Campaign Activation: You have an active multi-step sequence that includes email + LinkedIn steps.
• Verification of Personalization: AI-based messages contain timely and relevant personalization tokens.
• Positive Engagement Metrics: You see opens, replies, or LinkedIn accepts in your 11x analytics.
• Next Steps: Move advanced leads into your CRM or schedule them for calls using 11x’s other digital agents.

Future Enhancements

• Expanded InMail Support: InMail-based LinkedIn outreach is under consideration.
• Additional AI Agents: 11x plans on adding more AI-driven tools to automate phone calls and deeper workflows.

Stay connected with your 11x Customer Success Manager for updates and best practices, and ensure you’re taking full advantage of new features as they become available.

Onboarding and Multi-Channel Outreach Setup in 11x

Overview

The 11x platform makes it easier to identify, research, and engage leads through multi-channel outreach (email and LinkedIn). It automates many aspects of business development and outbound marketing, helping to increase response rates and book more meetings.

• Problem It Solves: Ensures consistent, personalized outreach at scale without the manual workload of data research, email crafting, and LinkedIn follow-ups.
• Expected Outcome: A steady pipeline of quality leads who receive relevant, personalized messaging and ultimately convert to scheduled calls.
• Estimated Time to Complete Setup: Typically 2–3 weeks, including:
  • Configuring integrations
  • Warming up new email domains
  • Building and launching initial campaigns

Prerequisites

Before launching your first 11x campaigns:

• Active 11x Account
  • Ensure you have seats available for each team member who will access the system.
• Email Domains & Inbox Setup
  • Have new or existing email domains ready for outreach.
  • Expect ~2 weeks of domain warming to avoid spam filters.
• CRMs & Integrations
  • (Optional) Connect customer relationship management tools such as HubSpot.
  • (Optional) Connect your Slack workspace for real-time campaign notifications.
  • (Optional) Connect each user’s LinkedIn account if you plan multi-channel messaging.
• Clarity on Target Audience (ICP)
  • Define your Ideal Customer Profile (ICP): job titles, industries, regions, and other relevant attributes.
• Messaging & Campaign Goals
  • Determine your desired messaging style, outbound strategy, and success metrics (e.g., booked calls, conversions).

Step-by-Step Instructions

Below is the recommended process to set up your 11x workspace, configure your email outreach domain(s), and launch your first multi-channel campaign.

1. Integrate Your CRM (If Applicable)

1. Navigate to the Integrations area of your 11x dashboard.
2. Select your CRM (e.g., HubSpot) from the list of supported services.
3. Follow the on-screen prompts to authorize the connection.
   • Screenshot 1: CRM Integration Settings
4. Verify that your CRM is successfully connected by checking for a confirmation or status indicator.

Tip: Connecting your CRM ensures leads and engagement data sync automatically.

2. Connect Your LinkedIn Account(s) (If Using LinkedIn Outreach)

1. Go to Integrations → LinkedIn in your 11x dashboard.
2. Authorize 11x to send connection requests and messages on your behalf.
   • Screenshot 2: LinkedIn Authentication Screen
3. Confirm the LinkedIn account is connected and active in 11x.

Note: You can connect up to five LinkedIn accounts, matching each to a corresponding email sender if needed.

3. Configure Email Domains and Inboxes

1. In the Email Settings section, add each new or existing email domain you plan to use.
2. Complete the required DNS configurations (SPF, DKIM, DMARC) for each domain.
3. Allow up to two weeks for domain warming, where 11x will gradually send test emails to build sender reputation.
   • Screenshot 3: Domain Configuration & Warming Status
4. Once domain warming completes, verify your domain health under Email Settings.

Verification Point: A green checkmark or “Ready” status means your domain is properly warmed and can safely send outreach.

4. Create a New Campaign

1. Click Create Campaign on your 11x dashboard.
2. Enter a Campaign Name and short description to keep track of its purpose.
3. Choose Email Only or Email + LinkedIn (multi-channel) based on your outreach strategy.
4. Under Audience, apply filters to define your ICP:
   1. Job Title (e.g., Engineering, HR, Sales)
   2. Industry (e.g., Software, Finance)
   3. Company Size
   4. Geographic Region
   5. (Coming Soon) Open Positions filter
   • Screenshot 4: Filtering ICP Criteria
5. Confirm the approximate yield of leads based on your filter selections.

Note: Each contact you enroll costs 1 credit. You have a monthly allowance of credits that resets every month.

5. Set Up Personalized Messaging (via Alice)

1. Select Enable AI-Powered Personalization to allow “Alice” (the built-in AI) to research each prospect’s company.
2. Provide Prompt Instructions to guide the AI:
   • Key pain points to highlight
   • Key selling points or unique differentiators
   • Tone of voice (formal, friendly, casual)
3. Review AI-generated messages for each contact:
   • Each email will feature relevant details about the contact’s role, industry challenges, or initiatives.
   • Adjust the text if needed to fit your brand voice.
   • Screenshot 5: AI-Generated Email Preview
4. (Optional) Configure LinkedIn steps:
   • Connection requests with a short intro
   • Follow-up messages if they accept

Tip: Keep each outreach message brief, focusing on one core problem or solution.

6. Sequence & Send

1. Schedule your campaign or click Launch to begin sending immediately.
2. 11x automatically staggers sends to prevent spam flags.
3. Monitor Campaign Dashboard to view:
   • Open rates
   • Reply rates
   • Bounce rates
   • Screenshot 6: Real-Time Campaign Metrics

Verification Point: After launching, check your results daily to ensure your bounce rate stays low and responses are flowing in.

Troubleshooting

Below are common issues and resolution steps:

1. Deliverability & Spam Filters

• Issue: High bounce rates or messages landing in spam.
• Resolution Steps:
  1. Verify all DNS records (SPF, DKIM, DMARC) are correctly configured.
  2. Ensure you have warmed up your domains for at least two weeks.
  3. Avoid including excessive links or images in initial emails.
  4. Space out sends and use multiple domains if higher volume is needed.

2. Missing Phone Numbers

• Issue: Some leads lack phone numbers.
• Resolution Steps:
  1. Note that phone coverage varies by industry and data source.
  2. Filter your data set for more likely phone coverage (e.g., mid to large enterprises).
  3. Use LinkedIn outreach for contacts lacking phone numbers.

3. Data Accuracy Concerns

• Issue: Leads are outdated or unverified.
• Resolution Steps:
  1. Check “Verified Email” status in 11x (only verified emails get enrolled).
  2. Compare with other verified databases if needed.
  3. For continuing issues, reach out to 11x Support for deeper data checks.

4. Upcoming Hiring Filter

• Issue: Need to target organizations with open positions.
• Resolution Steps:
  1. This feature is currently in development.
  2. Consult product roadmap or contact support for release timeline.
  3. In the meantime, use industry, job title, and company size filters.

Success Criteria

• High-Quality Engagement
  • Contacts are responding with clear interest or booking calls.
• Low Bounce Rate
  • Verified emails keep bounce rates below typical spam thresholds.
• Steady Pipeline of Demos/Meetings
  • A strong flow of qualified meetings or an uptick in replies expressing interest.
• Multiple Channels in Use
  • Both email and LinkedIn outreach are coordinated and showing positive responses.

Next Steps: After you establish consistent engagement, explore advanced campaign features (e.g., triggers based on website visits, deep personalization, or upcoming features like open position targeting).

Last Updated: February 2025

How to Set Up 11x Outbound Email Campaigns and Manage Leads

Overview

Using the 11x platform, you can create and launch automated outbound email campaigns, manage domains and email health, and track engagement. This process helps you reach prospective customers while maintaining strong deliverability. By following the instructions below, you can expect:

• Improved response and conversion rates compared to basic cold outreach
• Automated domain and email health management
• In-depth tracking and analytics via the 11x data dashboard
• Integration with your CRM or CSV file imports

Estimated time to complete: Approximately 1–2 hours for initial setup (depending on domain and integration configuration).

Prerequisites

• Active 11x account with campaign configuration permissions
• Access to domain settings (if you choose to use your own domain rather than 11x-provided domains)
• CRM access (optional, if you plan to integrate with platforms such as Salesforce or HubSpot)
• Clear outreach goals (e.g., exact number of leads or conversions you wish to target)

Step-by-Step Instructions

1. Set Up Your Domain and Email Health

1. Obtain domain(s): 11x can purchase and manage additional domains on your behalf to help maintain your primary domain’s reputation.
2. Verify domain settings: Work with the 11x onboarding team to ensure DKIM, DMARC, and SPF records are correctly configured.
3. Enable 11x email health management: 11x automatically monitors and manages bounce rates to maintain optimal deliverability.

Tip: If you prefer to use your own domain, coordinate with your platform administrator to grant 11x temporary access or DNS settings to complete the configuration.

2. Configure Open and Click Tracking

1. Decide on tracking settings: By default, 11x supports open tracking via embedded pixels.
2. Enable or disable open tracking depending on your deliverability strategy.
   • Enabling open tracking provides insight into engagement.
   • Disabling open tracking may improve deliverability rates.
3. Confirm your choice to ensure 11x accurately reflects your campaign analytics preferences.

3. Create a New Campaign

1. Navigate to the Campaigns menu in your 11x dashboard.
2. Select “Create New Campaign.”
3. Name your campaign and choose your target audience.
   • You can import leads via CSV or integrate with CRMs like Salesforce or HubSpot.
4. Define the number of new prospects you wish to include (based on your subscription limit). Note that there is no limit on the number of emails per contact, only on the number of new leads.
5. Compose your email sequence: You can include multiple steps (e.g., initial outreach, follow-up, final nudge).
6. Enable campaign tracking: Confirm open tracking, click tracking, and reply handling settings.
7. Save your campaign as a draft.

Tip: For better conversion rates, consider creating different campaigns for cold leads, warm leads, or reactivation of past leads.

4. Launch the Campaign

1. Review your email content for clarity, spam compliance, and personalization.
2. Authenticate your email addresses or use 11x-provided domains.
3. Click “Start Campaign” to begin sending.
4. Monitor performance in the 11x data dashboard.
   • Check metrics such as open rate, reply rate, and bounces.

Verification Point: Once launched, your emails should begin sending within the first couple of hours. Check the deliverability rates and confirm replies are flowing into your response inbox or CRM.

5. Analyze Results in the 11x Data Dashboard

1. Access the analytics tab within 11x.
2. Filter based on campaign name or timeframe.
3. Review key metrics: open rate, reply rate, positive replies, bounces, and conversions.
4. Adjust campaign settings as necessary to optimize deliverability or message content.

Tip: Integrate with your CRM for real-time lead status updates and deeper reporting.

Troubleshooting

• Low Deliverability

  • Disable open tracking to reduce spam flags.
  • Ensure DNS records (DKIM, DMARC, SPF) are configured correctly.
  • Use multiple domains for large-scale outreach.

• High Bounce Rate

  • Verify the email addresses before uploading.
  • Use the 11x domain management feature to maintain email health.

• Lack of Replies

  • Split test subject lines and email content.
  • Add personalization tokens within your email sequences.
  • Ensure you are targeting the right audience.

• Analytics Not Displaying

  • Confirm your campaign has been active for at least a few hours.
  • Refresh the campaign dashboard.
  • Check your browser settings for any ad-blockers preventing script loading.

If issues persist, contact your 11x support representative with a summary of the problem.

Success Criteria

• Emails Sending Successfully: Monitor for zero bounces or minimal bounce rates in the data dashboard.
• Positive Replies and Conversions: Aim for at least a comparable or higher conversion rate than your previous methods. Users often see improvements of up to 30% or more over traditional outbound.
• Stable Domain Reputation: 11x’s domain management keeps your bounce rates and spam complaints low.
• Campaign Insights: The data dashboard displays clear engagement metrics, enabling adjustments to improve outreach campaigns.

Next Steps: Once your campaigns are stable and generating replies, you may explore advanced features such as intent-based campaigns, website visitor identification, and continued segmentation based on audience behavior.